BMW 5 Series Sedan and BMW 5 Series Touring win 2011 iF Product Design Award
Press Release: 2011 sees a brace of v Series models – the new BMW 5 Series Sedan and the new BMW 5 Series Touring – presented with the coveted iF accolade for outstanding production design. With this internationally acclaimed prize, the International Forum Design one time again pays tribute to the characterful aesthetics of BMW Group Design. Following the 2011 Pattern Accolade of the Federal Republic of Germany and the 2010 blood-red dot award, the iF label marks a further chapter in the success story of the new BMW 5 Series range.
Since it was inaugurated in 1953, the iF Product Design Accolade has been a trademark distinction bestowed on infrequent design. As an internationally recognised "seal of approval", the iF label honours outstanding design achievements and as such provides a platform for companies to submit their products for a professional assessment of their design quality by an international panel of experts.
The 2011 award attracted a total of 2,756 products submitted by 1,121 participants from 43 countries, all vying for the prestigious prize. In the Transportation Design category, the BMW v Series Sedan and BMW 5 Series Touring managed to sway the judges. This means that both models have qualified for the contest to win the iF Golden Award, which selects the 50 "best of the best".
The design of the new BMW 5 Series Sedan skilfully translates the car's attributes into an accurate formal linguistic communication. The sheer presence and elegance of its design express the Sedan's premium quality and outstanding ride comfort, while its sporty driving characteristics are reflected in dynamic bodywork lines and the overall evocation of a distinctly athletic car. The superlative aesthetics of the new BMW 5 Series Sedan are further borne out by its perfectly harmonious proportions and meticulously finished details.
The feature design features of the new BMW 5 Serial Touring are its highly individual proportions and surface design – an individuality that creates a dynamic and powerful ambience. The long bonnet, short overhangs, longest wheelbase in its segment, elongated lines in side view and dynamically sloping roofline lend the new BMW 5 Series Touring an elegance that is unmatched among its rivals.
The unique quality of BMW Group Pattern has been consistently recognised in recent years past the iF Production Design Award. In 2010 the accolade went to the BMW F 800 R motorcycle, while in 2009 the BMW Group scooped upwards no fewer than eight awards. 2008 saw the BMW three Series Convertible and the BMW Grand 650 Xcountry motorbike win over the judges, and in 2007 the BMW 3 Series Coupé received the iF Gilded Award equally ane of the l best contest entrants.
For the new BMW five Series Sedan this is not the first accolade of the year: its outstanding design quality had already convinced the jury of the internationally renowned red dot awards likewise equally earning Federal republic of germany'due south meridian accolade, the 2011 Design Award of the Federal Commonwealth of Frg.
[Source: BMW ]
Source: https://www.bmwblog.com/2010/12/01/bmw-group-pressclub-globaltextphotoaudiovideo-tvfacts-and-figuresmy-pressclubcontact-corporate-issues-brands-bmw-automobiles-motorcycles-lifestyle-awards-product-certified-pre-owned-services-quali/
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